Restyling Logo SAC
The decision to restyle our historical logo aims to revising it with a lively and modern design in order to express through the graphic restyling our company values: high quality agriculture, product authenticity, supply chain control. A B2B focused logo, intended to convey the excellence of the company and its brand through a modern and original design.
Graphic design
For this project, we started from the original logo removing the legacy of an old-fashioned graphic but still trying to keep the primary structure. We brought the lettering back to simplicity by adding a graphic element highlighting the bond to land, nature and agriculture: the seed stands for the nature born from the land, as a symbol of growth and a look into the future. The payoff “From seed to table” completely describes the purpose of the whole production and supply chain: bringing to everyone’s table a product raised from the seed. A basic design, with the company name as the key player, able to describe the whole activity.
The outcome
A clear and recognisable identity is one of the cornerstones of marketing and communication for a company and all its products. The outcome of this restyling is a clear and simple logo, able to recall our company identity, well known by customers. The colour’s choice comes from history, but also states the business sector.
